I got my whole sternum done with the numbing cream from this brand and with respect to my artist who knows how to work with numbing cream, I did not feel a thing.. The owner was present during this tattoo, Blake, and he gave me a sample of the Tattoo Butter. I have been using this butter for every tattoo I have gotten since. It comes in a little tube so application is easy, the menthol feels like someone is holding an ice pack to my tattoo, and it lasts a long time. Seriously, a little goes a long way. I hated reapplying aquaphor to my achy tattoo every couple hours, but with the application made easy, and only having to do it 2 times a day now, after care is so easy. Seriously, every time I use this product I am so happy with it . I glaze this up to everyone I know who has tattoos. Well done.